It’s great if search engines love you. But we’re focusing on making sure customers love you too.
SEO (Search Engine Optimization) is a hot topic. And, it is important to have a reasonable and appropriate SEO strategy. Unfortunately, many people think that just getting high search rankings for very specific keywords is the goal – it’s not. Just like any other marketing or communications tool search needs to be part of a mix of marketing activity; there is a proper time, place and investment level for SEO. For example, sometimes the nature of the business/product/service does not lend itself to search as a major driver of traffic and business. Other times, the keywords and phrases for which high rankings are desired are so competitive that the cost to achieve high rankings is prohibitive.
The goal of a good SEO strategy is to generate cost effective, qualified leads – not merely first page rankings on Google. There are companies who may spend $25,000 to $50,000 a month on search marketing support and activities and have no idea what return on investment they are getting. They may be on page one for many keywords, but are they really reaching any new customers? Are they generating any incremental traffic? Does that traffic bounce when they get to the site, or do they convert? There are a number of factors to consider in determining the right strategy, tactics and investment level.
RD2 will work with you to recommend appropriate SEO objectives: We will run reports to determine general search volume and competition for keywords. Based on the objectives and the search environment for your identified keywords, we will recommend a strategy and try to set expectations for results. Finally, we will set up opportunities for conversion so that you can tell what you get for all the effort in SEO.
You see, it’s not just about stuffing content with keywords and waiting to get to page one, it is about anticipating what your most valuable customers will look for in searching and figuring out how to position you to capture their attention and get them to act.
RD2 wants you to get smart! This is the first of many discussions RD2 wants to have reguarding the buisness of transforming our creative energy into tangable results for our customers. After all, what good is great work if it’s off target? We will explore more specific elements about SEO strategies and a variety of other topics in future discussions on this blog all tagged Get Smart!.