Candy and Cackles: SWA Launches Halloween Theme on BlogSouthwest.com

Oct 28 2011

We love to have fun. And we love that Southwest Airlines loves to have fun, too. Part of our latest blog design (v3) for Nuts About Southwest was adding the ability to create night and day themes for holidays and special occasions. Happily, SWA has really pushed us to make sure we capitalize on that, and as of today, you can now see our “spook-tacular” Halloween theme. If you can stay up past sunset (6:40pm) you can witness two great pieces of ingenuity at work. The first being the custom script that we created to calculate the exact moment that sundown occurs over Love Field (every day of the year, year round) and the second being the illuminating and bewitching night theme...

Today Is The Day! #RD2 #KnowFair

Oct 21 2011

Today is the First Annual RD2 Know Fair! Competition and we are chomping at the bit! Our official shirts arrived last night (Thanks to Patty for picking them up and John for being so quick to print them!) and they look great. If you should happen to be at the Texas State Fair today, if a group of people sprinting around juggling beers, corn dogs and smartphones doesn’t give us away, these shirts will hopefully do the trick.

Rules and Submission Guidelines

The scavenger hunt has very few rules. 1.    Keep it creative 2.    Keep it clean 3.    Keep it on time 4.    Keep it only images (no supporting text)

Each team’s submissions will be made via the RD2 blog...

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RD2 Cries “Know Fair!” at the Texas State Fair

Oct 18 2011
RD2 Cries “Know Fair!” at the Texas State Fair
Yee Haw!! Get Ready For The RD2 First Annual “Know Fair!” Competition!

This year, RD2 is crying, “Know Fair!” about the Texas State Fair and launching our very first annual scavenger hunt competition. We’re going to be putting our creative minds and photographic skills to the ultimate test and asking all our loyal, somewhat loyal, or even Fairweather Johnson fans to help us decide the winning team...

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Rishi Dave On RD2

Oct 18 2011

It’s humbling to work with smart people like Rishi Dave. He’s seriously one of the smartest people I know. Rishi is a hard driver and a tremendous partner of RD2. He’s been our counterpart on many successful Dell initiatives. Rishi is the Executive Director of Online Marketing at Dell. He’s has degrees in Chemical Engineering and Economics with Honors at Stanford University. Rishi also holds an MBA in Marketing from Wharton School. Sheesh!!

Just last week I had the chance to catch a few seconds of Rishi on camera to get his feedback on working with RD2 during the Dell World Conference in Austin, Texas.

Rishi also is an avid runner and cyclist...

Dell ITEN Suite – Launches at Dell World 2011

Oct 17 2011
Dell ITEN Suite – Launches at Dell World 2011

This past week the Dell ITEN application became a family, a software and web suite of premium hosted content for the Dell IT Executive Network. What is the Dell ITEN suite? Here’s a snippet that is in the description of the mobile apps:

The Dell IT Executive Network (ITEN) application puts in one place the greatest content in the world for IT Executives.

The Dell ITEN application is designed to provide access to a rich content selection using a simple, easy to use format...

Meet Grant Dalton

Oct 4 2011

Twice now we’ve had the unique opportunity to work with Grant Dalton and his team at Emirates Team New Zealand. As I mentioned in a previous post, Grant is one of those guys who seeks adventure at every turn. He’s sailed around the world (many times), he’s done some insane motorbike tours, he’s run an Iron Man, and now he’s launched a social media blog for Emirates Team New Zealand… and along the way it all feels like another adventure...

RD2 Launches Emirates Team New Zealand Blog!!

Oct 3 2011
RD2 Launches Emirates Team New Zealand Blog!!

The sport of Sailing in New Zealand is very serious business. Emirates Team New Zealand is an all out business that requires nearly 100 men and women to make racing on the water a thing of passion and beauty. But it’s not all beauty, it’s a lot of work in a competitive world of racing.

The Boss of Emirates Team New Zealand, Grant Dalton, is hard as nails. He’s a real tough guy who has won three Round the World Yacht races. In his spare time Grant does the Iron Man...

Arthur W. Page Society Website Launch

Sep 20 2011
Arthur W. Page Society Website Launch

Some adages will always remain true… If you’re going to talk the “Talk,” you have to walk the “Walk.” For the Arthur W. Page Society, an elite group of only the best and most prestigious C-Level Marketing and Corporate Communications executives, they know this all too well. In today’s multimedia, information-devouring age, your online presence needs to be a constant stream of timely, valuable data for its users in order for it be worthwhile and effective. When the Arthur W...

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