Looking to highlight their new product offering and their recent product application success, PowerbyProxi asked RD2 to help create some new trade show graphics to travel with them to various events. While most people consider trade show graphics a great place to put hard to explain content, we believe in the three second rule…
You have only three seconds to establish an emotional impression from the instant you engage your audience...
Never a fan of round holes and pegs, the founders of Cupcakes Cubed were looking to break the mold of the “gourmet cupcake craze.” Needing to find a company that wasn’t afraid to try something new, they contacted RD2 to help bring their vision to life. Besides the usual applications of letterhead and business cards, the new brand had to work for indoor and outdoor signage, stickers, seals for boxes, and various other specialty products.
Before beginning the project, it was quite clear that the client was quite focused on the color red as their primary palette base. It was also clear from their newly built store, that the brand was meant to be chic, modern, and while sweet, not girly...
For the third year in a row, RD2 has been given the chance to create the Asian Film Festival of Dallas’ annual website! The Asian Film Festival of Dallas website provides information to festival goers on-site and around the world. From film trailers to tickets, the Asian Film Festival of Dallas website gets you taken care of. This year, RD2 has implemented a mobile view to give an optimized experience for users on-the-go...
You don’t have to look very hard to see all the love that comes from Southwest Airlines. From free bag check-ins for their Customers, to their work in the community, to their great Employee recognition programs, they are a company that always focuses on recognizing it’s Employees and it’s Customers as the invaluable assets that makes them a success...
It’s a sign. A signal that something special is happening at RD2. Today we’re rolling out something for ourselves and that is altogether different for us. Typically we’re the last to get the good stuff, but this time it’s different. We wanted to be the test subject. This version of our website offers a glimpse of our new framework that we’ve been building as a WordPress add-on. Known in our industry as “Responsive Design,” this version of our website takes on a new design approach.
No matter what your website is all about, chances are if you look at your google analytics over the past few years you will notice new device types (mobile devices) are requesting content from your website...
The country of New Zealand never ceases to amaze us. They are always blazing trails and setting new industry standards in everything they do. They are home to the top competitive sailing team in the world, Emirates Team New Zealand, thought leaders in cloud computing and data management, makers of the best coffee we’ve ever had, and have the brightest minds in the world...
Sometimes *@!$ happens. Sometimes it happens every day, for weeks, or even longer. How much “control” do we really have? Talk to any shrink and they will tell you we have NONE. But we can increase our odds, certainly. We can eat right, exercise, sleep an acceptable amount, do our homework, and then keep lining up. We line up even when we get our teeth kicked in. If we want to win, we just shake off life’s challenges and we go back for more, and hope we have a few teeth left when we’re done, and back on the winning track.
We went into this year’s MotoGP season with great anticipation for Ben Spies. Bigger motor, more experience, more refined team, bigger fan club, and a new brand. Expectations can be a profoundly heavy weight to carry...
One of the great things about working at a creative shop is being able to design things, and design things you think are cool. About a year ago we were in an internal meeting talking about an upcoming client presentation and how it would be funny and neat if we all wore black shirts. A united front you might say.
That conversation then evolved into creating RD2 shirts. But not a polo with the RD2 logo sewn in. This had to be something we would willingly wear any day of the week. Thus the RD2 shirt craze began...