Jan 30 2013
Graphic Information is Everywhere
There are two fundamental elements that make up our world and how we understand the information in it: Texture and Color Gradients. These two elements play a vital role in telling us all sorts of information like whether an orange is ripe or whether a button on a website is clickable. In the world of the Web, texture is commonly known as “noise”. Despite it’s prevalent use around the Web, producing noise has always been cumbersome, clunky, graphic intensive.
Noise is often used to help users distinguish important information from less important information. It is also used to give a website a unique feel or effect...
Jan 22 2013
As more and more consumers make smartphone purchases, the arguments around the “New Web” escalate. The most heated being the debate about mobile apps VS responsive design. Which is best?
Native mobile app pundits all heard Mark Zuckerberg loud and clear when he made his famous statement about going to a native mobile app vs HTML5...
Dec 19 2012
Nine years ago on December 19, 2003, RD2 sprang to life within the confines of Chris Ronan’s own garage. You might say it was a humble beginning, but sometimes the best and most impactful results stem from something many may deem small. Plus, it had White Rock Lake as the backdrop so I mean, c’mon, it wasn’t that bad.
Our First Home
Our Current Home
Over the years, RD2 grew in client base and employees. There were growing pains, and lessons to be learned. Throughout all this, the singular vision of RD2 was never lost and remained steadfast. Simply Innovate Brands. An easy to remember and understand concept, yet so many other companies have tried the same and faltered...
Oct 30 2012
Lots of companies have a blog. Lots of companies think they have a lot to say. Once they have one in place it isn’t always utilized effectively or the content is not as meaningful as it needs to be. So, it is great when a company really embraces their inner writer and publishes posts daily, if not multiple times a day with rich and meaningful content. Such is the case with Emirates Team New Zealand and their blog.
A Solid Home Base
With the America’s Cup World Series recently wrapping up and the ETNZ Team taking fourth overall, there was reason for celebration, fanfare, and spreading the news. So much so that we had to revisit how we were treating the homepage of the blog. Prior to the update we simply had the latest blog post at the top of the page...
Oct 29 2012
Looking to create a central hub for the entire country, Ford Canada engaged RD2 and Sonic Boom to help craft a unique and beautiful vehicle for delivering content and spreading conversation around the Brand to the audience...
Oct 23 2012
It’s funny how idle chatter and espresso can turn into real ideas. We thought it would be a good idea to take a great brand like Stackhouse, make a rubber stamp of their logo, and just start stamping stuff. Is that a wall over there? Stamp it. Are you using that mouse pad? Stamp it. You have something on your forehead … STAMPED.
Let’s see where this takes us and what becomes of it. Have fun and be creative...
Aug 30 2012
We’ve been lucky enough to have worked with Tyler Technologies for a few years now. What does Tyler Technologies do? Here’s what it says on their website:
Tyler Technologies is the largest company in the United States exclusively focused on providing integrated software and technology services to the public sector...
Aug 24 2012
When you’re Southwest Airlines and you’re running one of the most recognized and awarded corporate blogs, you take your website performance and updates seriously. As the main portal for news and culture, Southwest wanted to make sure their users were getting the best experience from their website...