Rishi Dave On RD2

Oct 18 2011

It’s humbling to work with smart people like Rishi Dave. He’s seriously one of the smartest people I know. Rishi is a hard driver and a tremendous partner of RD2. He’s been our counterpart on many successful Dell initiatives. Rishi is the Executive Director of Online Marketing at Dell. He’s has degrees in Chemical Engineering and Economics with Honors at Stanford University. Rishi also holds an MBA in Marketing from Wharton School. Sheesh!!

Just last week I had the chance to catch a few seconds of Rishi on camera to get his feedback on working with RD2 during the Dell World Conference in Austin, Texas.

Rishi also is an avid runner and cyclist...

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Dell ITEN Suite – Launches at Dell World 2011

Oct 17 2011
Dell-ITEN-2011-670 post card

This past week the Dell ITEN application became a family, a software and web suite of premium hosted content for the Dell IT Executive Network. What is the Dell ITEN suite? Here’s a snippet that is in the description of the mobile apps:

The Dell IT Executive Network (ITEN) application puts in one place the greatest content in the world for IT Executives.

The Dell ITEN application is designed to provide access to a rich content selection using a simple, easy to use format...

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RD2 Launches Emirates Team New Zealand Blog!!

Oct 3 2011
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The sport of Sailing in New Zealand is very serious business. Emirates Team New Zealand is an all out business that requires nearly 100 men and women to make racing on the water a thing of passion and beauty. But it’s not all beauty, it’s a lot of work in a competitive world of racing.

The Boss of Emirates Team New Zealand, Grant Dalton, is hard as nails. He’s a real tough guy who has won three Round the World Yacht races. In his spare time Grant does the Iron Man...

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Arthur W. Page Society Website Launch

Sep 20 2011
Arthur W. Page Society Launch

Some adages will always remain true… If you’re going to talk the “Talk,” you have to walk the “Walk.” For the Arthur W. Page Society, an elite group of only the best and most prestigious C-Level Marketing and Corporate Communications executives, they know this all too well. In today’s multimedia, information-devouring age, your online presence needs to be a constant stream of timely, valuable data for its users in order for it be worthwhile and effective. When the Arthur W...

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Dell Events Social Website Launch

Aug 30 2011
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Recently we quietly rolled out a new website for Dell that works harder to keep Dell employees and consumers more up to speed on Dell Events that are happening anywhere in the world. With Dell’s representation in so many countries across its business units, there’s always something going on.

The new Dell Events website was designed to create a central repository and user view for all Dell Events. Like almost every website we design for Dell, this website has a Dell branded look and feel that is deeply social in nature...

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Dell OEM 2.0

Jun 16 2011

It’s been a year since the launch of the Dell OEM Blog and this year the theme was simple, minimal, brand. Given that we had an opportunity to see how users were consuming content on this website we were able to look at ways to optimize the user experience based on heat maps and general user patterns. This new launch now reflects the new look and feel which, again, was built entirely in WordPress...

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Lotus F1 on Dell.com

Jun 2 2011

This is a lot of impressions. Dell has the Team Lotus F1 page referenced on the Dell home page. This has been an exciting launch! Next up on blog.rd2inc.com … how to go from zero to 200mph on building an F1 community website in four weeks…

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Dell and RD2 Launch the Dell Team Lotus Formula One Website

May 31 2011

A few weeks back we received a call from Andy Lark who was traveling on the other side of our planet. He knows a few of us are racing fanatics. He asked us to learn about the Lotus Formula One Racing Team. This is code for “gonna need you guys to design and build a world class website in a fast pace.

We learned about the technology that drives and enables Formula One racing and how Dell was able to help by building a command center that can be setup in hours at any Formula One track in the world. We learned that the car is completely disassembled hours before a race...

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