I’ve always admired the way Mac turns its consumers into “brand evangelists” (the textbook term for the most intense form of brand loyalty).
Until RD2, my Mac experience peaked with Oregon Trail at Pinkerton Elementary school. I have since warmed up to Macs some (I even installed iTunes to use with my Motorola SLVR L7 phone, and have yet to have anything detrimental happen as a result).
Thanks to Brandon, I am currently previewing life with Apple’s Mighty Mouse.
The conversation went something like: “I want you to get a full preview of the cool accessories before you decide.” (Evidently they’ve already converted Mike to Mac.)
The mouse is pretty neat (I think I like the sideways scroll best), but I don’t see myself switching over to Mac any time soon (much to the chagrin of a few of my co-workers).
On behalf of marketing aficionados everywhere, I appreciate the persistance.
PS – Happy iCal day! (the day the iCalendar defaults to, the day it was released in 200..something)
[...] I’m sure this is all very old hat for long-time Mac users, but I will remind you that I am not (exactly) among such users, so indulge me. Dashboard Top 50 from Apple.com [...]
[...] Even me, the notoriously anti-Mac intern (who currently sports an aqua 4 gig iPod nano AND a 13″ Macbook), can get excited about this stuff. Apple is community branding at its best: all of the hype and secrecy all building to one event. This is the stuff legends are made of. [...]