Southwest Wanna Get Away

Dec 13 2006

With the holiday spirit abound and many people planning winter vacations, the thought of getting the heck out of Dodge is almost palpable. Not bad timing for Southwest Airlines’ newest addition to the online community: a brand new video blog inviting all to post their versions of the popular “Wanna Get Away” ad campaign. The site was launched yesterday, and has had well over 1,000 unique visitors already.

The idea behind SouthwestWannaGetAway.com reflects one of the main components of web 2.0: allowing users to contribute content. Anyone from the general public is able to create their own “Wanna Get Away” moment, film it, upload it to YouTube, and submit it to Southwest. Winners receive tickets to any of Southwest’s 63 destinations, and one grand prize entry will be aired nationwide.

RD2 is of course excited. In a lot of ways, it was a unique achievement for us. We like to play the role of designer and builder, but this time, most of the design ideas were left up to GSD&M, Southwest’s ad agency since 1980. Collaborating with one of the biggest agencies in Texas and a member of the Omnicom Group (NYSE: OMC), a major player in global marketing, was definitely a big first for all involved in the project.

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