RD2 saw a lot of change in 2007. Some things went really well, while other things were what we like to call “learning experiences.” One of the most valuable lessons we learned time and time again in 2007 is that we can’t be all things to all people (including clients). Like any company, RD2 has strengths and weaknesses. In 2007 we learned the importance of listening – to our instincts, to our clients, to our peers, and to each other. We’re stronger, older, smarter, and more experienced.
We’ve always believed we are different, since day one in that drafty office in my garage. We challenge conventional wisdom to make the web a better place. We are constantly digging in, gathering information, and learning so that we can be a trusted adviser to our clients.
We will begin 2008 knowing exactly who we are – and who we aren’t. We are comfortable in our skin when we are focused on creating and growing communities for our clients. Our resolutions are centered around this theme:
- Further prove the value of community with measurement and quantification
- Maintain our innovative edge
- Incorporate a strategic framework into every aspect of every project
- Continue to integrate the RD2 team into a knowledge sharing community
2008 is exciting because we have some exciting new clients who have entrusted us to drive their online community efforts. We have a lot of work to do, but we’re ready for the challenge.
This is the start of a self revealing year. We hope our community will continue to engage us, and challenge us when we are wrong. Of course, we hope they congratulate us on our successes as well.
Great message … Good luck!