In many situations (fashion, food, my social life), I tend to disagree with the old adage that less is more. I love Halloween costumes, Las Vegas, loaded ice cream sundaes, drinking expensive champagne, etc. etc. For the most part I wholeheartedly believe that more is in fact, and by definition, more.

In my job however, it’s all about streamlining. At RD2, we tend to refer to it as “do less better.” We know that our clients can’t be all things to all people, and that just because we can include a cool feature doesn’t mean it’s the right fit...