The Three Second Rule

Apr 21 2012

Engaging your audience online is increasingly challenging. Today when your brand wishes to create a web property you are automatically competing with expectations. Your audience spends hours a month on Facebook, Twitter, and Pinterest to name a few. It’s imperative that we are competing like crazy for their eyeballs on your website.

You have only three seconds to establish an emotional impression from the instant your page loads to the browser. During that first three seconds your audience will formulate a decision as to whether or not they will invest in the next three seconds.

Within those first three seconds, the user will not begin reading or clicking. They are simply responding to design...


Some You Own, Some You Rent

Mar 22 2012

Let’s say you are responsible for running communications for a small, medium, or large company. And, you’re in the situation where you are pondering how to get started in this social media thing. How to become part of the conversation and to channel conversations within and around your brand in a new space. You know you need to be there, and you know it’s something that’s right for your brand. Maybe you already have the support from your peers and the executive team...

Detecting the Kindle Fire with PHP

Mar 8 2012
Detecting the Kindle Fire with PHP

There are many reasons to detect the type of platform your user is viewing your website on. There are articles all over the internet about detecting iphones, ipads, android devices, etc. But when it comes to detecting the Kindle Fire, things can get a bit strange. To get the user’s platform, you will want to use the PHP method, $_SERVER['HTTP_USER_AGENT'] (see below).

$user_agent = $_SERVER['HTTP_USER_AGENT'];
echo $user_agent;

This will return: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10_6_3; en-us; Silk/1.1.0-80) AppleWebKit/533.16 (KHTML, like Gecko) Version/5.0 Safari/533.16 Silk-Accelerated=true

As you can see, there are mentions of Mozilla, Apple, WebKit, Safari, etc...

Android Ice Cream Sandwich UI Study: Don’t let your users melt away.

Nov 10 2011
Android Ice Cream Sandwich UI Study: Don’t let your users melt away.
The Set Up

Google’s new operating system, code named Ice Cream Sandwich (ICS) promises to do many things in the realm of application development. Developers are rejoicing at the ability to develop one application that will work on both tablets and smart phones. Users can’t wait for the boost in phone performance and sleek new interface features. Electronics manufacturers and Cellular service providers are waiting with baited breath to finally be able to support an operating system that has a defined and scheduled release pattern...

1,000,000+ Page Views on The MIX!

Jul 8 2011

Really happy to announce today that The MIX (Management Information Exchange) has surpassed One Million page views! This is huge in many ways, mostly because The MIX is a great case study that goes against the grain in how people typically consume and create content on the web today…and it’s working. It’s a website that addresses and challenges the  current management dogmas of today. It’s about encouraging the universe to hack the management methods currently used to build better management practices and then share those practices...



Introducing Nuts About Southwest 3.0

Jan 26 2011

Five years ago we launched the first version of Nuts About Southwest. It was simple and straight forward. A blog where Southwest Airlines could share their stories and culture. A way to more deeply connect the Southwest Airlines brand with Customers by exposing how Southwest Airlines ticks. We knew this was a very special launch in that Southwest Airlines was taking a tremendous step forward at a time when companies were not yet completely taking the risk of jumping into the social space...

Gary Hamel On RD2

Oct 20 2010

We recently launched another version of The MIX. This is a project that has been ongoing for over two years now. After meeting with Gary many times in the beautiful San Francisco area I finally got to see him in Action. This week Gary spoke at Dell and we were able to make it down there to watch him. I’ve met some smart people in my life and this guy is one of the tops. Gary is just an unbelievable speaker. I wish everyone in business had the opportunity to see him speak, let alone work directly with him.

We were able to have lunch with Gary Hamel and Andy Lark and catch up on a few things prior to Gary’s speaking engagement...

Andy Lark on RD2 Partnership & Dell ITEN Android Application

Oct 5 2010

As part of the effort in developing the recently launched Android Application for Dell, we had a series of iterative reviews with the Dell team. Chris Collins made RD2 his home away from home. Also, Andy Lark visited us in Dallas for a final review and application test drive. We had some informal discussion on how the project was running and captured a few of his thoughts on what he felt was critical about partnerships like ours.

It’s obvious that we are super pleased with how the RD2 team was able to pull this off in three weeks from start to finish. It should also be mentioned though that the Dell team was simply amazing at helping us define these requirements and work hand in hand as part of the team...