Eight years ago we launched our first website. Now, we’ve finally released our latest website that we internally call “V5.” We never really have hated any of the websites we’ve had as a company, but our last one was like a set of clothes we had worn for too many days in a row. It was too dark and too dreary relative to who we are today. Since V4, we had quite a number of portfolio pieces to celebrate and lots and lots of news that has happened through the years. Redoing your own website, especially when that’s what you do, is never an easy task. In our company we have high expectations because of the different things we have learned to apply for our partners. The best advice we gave to ourselves was to follow the process, like we were the client, as much as possible. So we started with strategy. We identified our target audience and we focused on communicating better to that audience. We don’t get a ton of traffic but we do get our fair share. And, the reality of our situation is that people don’t go to the web, search for “design laboratory” and then we suddenly get a call from that google search. Typically the way our website works is that someone will be referred to us, and by the time we have a call or meeting with that person, they have already been to our website and reviewed our blog. That’s about 90% the case. The rest of the traffic on our website is probably far less relevant. Ultimately our key target audience fits into these categories:
