Traffic Metrics Require Context

Oct 2 2012

Last Friday, Chris posed a question to the team regarding the traffic numbers that various analytics tools provide: why do we trust the numbers so much, regardless of their source? This got me thinking… why do we put so much faith into the numbers we’re looking at? Are we applying the correct context to these metrics?

I did some further research into two different tools we leverage at RD2, Inc...

Benchmarks

Nov 5 2008

I spend a lot of time looking at analytics numbers. There are 9-10 client Google accounts that I look at (most daily), plus RD2 analytics for our site, blog, and adwords account. It’s a lot of numbers.

It’s fairly safe to say that every single time I present a first analytics report to a client or potential client… no matter how much work I put into graphing and organizing the numbers and adding notes … I get the same question: “Is that good?”

Because every industry is different and every company has different goals, it’s a question that’s difficult to answer...