Groundswell Launches Technographics Tool

Nov 6 2008

Back in August, we wrote a blog post about our internal discussions on the book, Groundswell, by Charlene Li and Josh Bernoff of Forrester Research. In particular, we blogged about the Social Technographics ladder, a tool that breaks online users into groups based on their participation online.

Groundswell categorizes users by their general online activity and participation in social media...

RD2 Book Club – Groundswell

Aug 4 2008

Internally we’ve been discussing the book Groundswell by Charlene Li and Josh Bernoff of Forrester Research. We meet once every week or so (it’s hard to get a big group of us together for an hour on any one day) and discuss in depth what the ideas mean to our business and our clients.

My favorite part of the book is the technographics ladder, which breaks online users into types based on their participation online. Our goal as community builders is to realize where users are on the ladder, and create applications that allow these users to connect online the way they want to… and potentially move users up the ladder to engage even more with the community...