Launch: Naked Pizza reveals all

Feb 27 2013

Pizza. That magical pie that has all four food groups in it. Pizza. That wonderful, round, savory food – perfect at childhood slumber parties or for pulling all-nighters in College. Pizza. Hot or Cold, it doesn’t matter.

I guess they are out there, but I have yet to find anyone who does not appreciate the beauty that is pizza. Even some of the pickiest eaters I know hold pizza in high regard...

Launch: Maxava maximizes availability with a new responsive website design

Feb 26 2013

Maxava is a company that is based on responsiveness. Their products help companies react with agility, “when every second counts for high availability.” The case studies of Maxava tell amazing stories about the challenges companies face today in the world of high available data.

When Maxava approached RD2 to help them update their website, we knew their next website had to be accessible to as many people as possible – it had to be responsive. Given the complex nature of their business however, crafting a new responsive website design involved a substantial UX effort to make sure that all content that was accessible on the desktop was also accessible on any device...

Launch: RD2 crafts a new responsive website design for The Funding Network, Australia.

Feb 18 2013

RD2 just crafted and launched a new responsive website design for Australian addition to The Funding Network. The Funding Network is a UK based non-profit that takes a unique approach to raising funds for other non-profits…LIVE crowd funding. Having had great success in the UK, the Australian branch is one of several offshoots meant to expand their ecosystem of giving.

With initial setup and funding still in it’s infancy, the Australian arm contacted RD2 to help quickly establish their online presence in a way that was in-line with their published promotional materials, and that would help build buzz about new projects...

Responsive Website VS Mobile Application

Jan 22 2013

As more and more consumers make smartphone purchases, the arguments around the “New Web” escalate. The most heated being the debate about mobile apps VS responsive design. Which is best?

Native mobile app pundits all heard Mark Zuckerberg loud and clear when he made his famous statement about going to a native mobile app vs HTML5...

Emirates Team New Zealand Hoists the Main Sail

Oct 30 2012

Lots of companies have a blog. Lots of companies think they have a lot to say. Once they have one in place it isn’t always utilized effectively or the content is not as meaningful as it needs to be. So, it is great when a company really embraces their inner writer and publishes posts daily, if not multiple times a day with rich and meaningful content. Such is the case with Emirates Team New Zealand and their blog.

A Solid Home Base

With the America’s Cup World Series recently wrapping up and the ETNZ Team taking fourth overall, there was reason for celebration, fanfare, and spreading the news. So much so that we had to revisit how we were treating the homepage of the blog. Prior to the update we simply had the latest blog post at the top of the page...

Asian Film Festival of Dallas, 11th Annual Website

Jul 3 2012
Asian Film Festival of Dallas, 11th Annual Website

For the third year in a row, RD2 has been given the chance to create the Asian Film Festival of Dallas’ annual website! The Asian Film Festival of Dallas website provides information to festival goers on-site and around the world. From film trailers to tickets, the Asian Film Festival of Dallas website gets you taken care of. This year, RD2 has implemented a mobile view to give an optimized experience for users on-the-go...

Rishi Dave On RD2

Oct 18 2011

It’s humbling to work with smart people like Rishi Dave. He’s seriously one of the smartest people I know. Rishi is a hard driver and a tremendous partner of RD2. He’s been our counterpart on many successful Dell initiatives. Rishi is the Executive Director of Online Marketing at Dell. He’s has degrees in Chemical Engineering and Economics with Honors at Stanford University. Rishi also holds an MBA in Marketing from Wharton School. Sheesh!!

Just last week I had the chance to catch a few seconds of Rishi on camera to get his feedback on working with RD2 during the Dell World Conference in Austin, Texas.

Rishi also is an avid runner and cyclist...

Dell ITEN Suite – Launches at Dell World 2011

Oct 17 2011
Dell ITEN Suite – Launches at Dell World 2011

This past week the Dell ITEN application became a family, a software and web suite of premium hosted content for the Dell IT Executive Network. What is the Dell ITEN suite? Here’s a snippet that is in the description of the mobile apps:

The Dell IT Executive Network (ITEN) application puts in one place the greatest content in the world for IT Executives.

The Dell ITEN application is designed to provide access to a rich content selection using a simple, easy to use format...