Very recently we helped re-launch SWALife, the Corporate Intranet for the Employees of Southwest Airlines. This is exciting for 35,000 reasons – which is roughly the number of Employees who have access to the new and improved Southwest SWALife! Working with Southwest Airlines as we have, they are an extended family. This is a company who carries a passion for its Employees like very few companies do. There are so many vital roles at Southwest Airlines and it was a massive and uplifting opportunity to think through each of the various roles as they would interact with this new Intranet...
PR News Best Corporate Blog Award – Southwest Airlines
Jul 7 2010
PR News Best Corporate Blog Award – Southwest Airlines, originally uploaded by christopher_ronan.
A couple of days ago we were at Southwest Airlines working with the team and Christi Day pointed out the Best Blog awards they have received three years in a row...
On this day in RD2 History…
Feb 12 2010
Back in 2006 on February 12th, our team launched two great websites: the Southwest Airlines Adopt-A-Pilot Blog and the Rough Creek Lodge website. Both websites are special memories in our history.
The Southwest Airlines Adopt-A-Pilot blog was our first opportunity to work with the amazing team at Southwest Airlines. The website served as a new tool for the Adopt-A-Pilot program and was created to bring the pilots closer to the classrooms. The Adopt-A-Pilot Blog launch created a buzz locally.
On the same day, we announced the launch of a completely different website, the new website for Rough Creek Lodge...
Congratulations Southwest Airlines.. Again!
Oct 21 2009
We were so happy to hear that Southwest Airline’s Blog, Nuts About Southwest was awarded Best Corporate Blog by PR News’ Platinum PR Awards three years straight!
It is incredible how far the Emerging Media Team has taken this since the original launch in 2006. It’s amazing watching these pros at work in how they are engaging their community in ways that are touching, serious, revealing, and often humorous...
Southwest
Feb 5 2009
Southwest Airlines was recently featured on 33 News. This is a really nice interview of some of our pals at Southwest. The story starts by talking about how Southwest is using Twitter and gives an overview of how Southwest Airlines is using social tools to connect with Customers. Every day people ask me how Twitter can be used in any meaningful way for business...
Congratulations Southwest!
Oct 3 2008
We are thrilled to congratulate Nuts About Southwest for being named the Best Corporate Blog by PR News’ Platinum PR Awards for the second year in a row!
SWA and RD2 launched the original Blog Southwest in 2006, and in 2008 upgraded the blog with a new design and included additional features such as a video blog, podcasts, news, flickr integration, and media galleries.
As usual, the expectations were extremely high, and the competition was fierce – with firms such as Weber Shandwick, Ogilvy & Mathers, and Hellerman Baretz in the running...
SWA podcasts on iTunes
Jun 23 2008
We’ve been posting screencasts on Nuts About Southwest, our latest project with Southwest Airlines. When building the site, it was important for us that users be able to access as much content as they wanted on the site, or view each piece separately in various forms. This way more users could interact with more content in more ways, fitting various life styles and preferences. The last few screencasts have been focused around how to interact with Southwest content off the actual site – so far, on Flickr and through RSS feeds...
On RSS – Screencast Part 4
May 29 2008
For some people, RSS (Really Simple Syndication) is a way of life. For others, it’s just another acronym that they kind of/mostly/pretty much understand. In part 4 of our screencast series on Nuts About Southwest 2.0, Eric discusses RSS basics using examples from the various feeds on the Nuts About Southwest site.
And don’t worry, I’ll be back around next time...