Southwest Wanna Get Away

Dec 13 2006

With the holiday spirit abound and many people planning winter vacations, the thought of getting the heck out of Dodge is almost palpable. Not bad timing for Southwest Airlines’ newest addition to the online community: a brand new video blog inviting all to post their versions of the popular “Wanna Get Away” ad campaign. The site was launched yesterday, and has had well over 1,000 unique visitors already.

The idea behind SouthwestWannaGetAway.com reflects one of the main components of web 2.0: allowing users to contribute content. Anyone from the general public is able to create their own “Wanna Get Away” moment, film it, upload it to YouTube, and submit it to Southwest...