Ford Canada Blog: 9 Artists, 4 Weeks, 2 Subways, 1 Fiesta

May 13 2013

Ford Canada, Sonic Boom, and RD2 have joined forces once again for a new and exciting promotional campaign highlighting the launch of the 2014 Ford Fiesta. Simply called, “24 hours of Fiesta,” nine local artists will be taking over two Montreal Metro subway stations for four weeks and display their own original artwork inspired by the 2014 Ford Fiesta, which will then change rotate every 72 hours...

Ford Canada Blog: Going Wild with the 2013 Escape

May 10 2013

Looking to use of the Ford Blue blog as a destination URL for their advertising and promotional campaigns, RD2 was tasked with creating a branded page that was in sync with the recently launched “Going Wild” campaign for the 2013 Escape. Luckily for us, there was more than enough good content to work with. Centered around the unlikely pairing of a rugged outdoorsman and his “over bear-ing” companion, Bear E...

Drive to Discover: Responsive Design Meets Innovation

Jul 19 2012
Drive to Discover: Responsive Design Meets Innovation

In May 2012, RD2 and Ford Motor Company of Canada launched the Ford Canada Blog, a new high-profile social property from Ford Canada. Determined to continue the innovation with Ford’s social properties, RD2 has been working quickly to get something else pretty awesome out of the labs and into production: the Drive to Discover tour microsite.

What’s unique about this new microsite is not simply that it’s another new property, but more so what we did underneath the hood to enhance the base set functionality WordPress brings to the table. Example: WordPress doesn’t allow for easy cross-posting from one WordPress website to another...