Eight years ago we launched our first website. Now, we’ve finally released our latest website that we internally call “V5.” We never really have hated any of the websites we’ve had as a company, but our last one was like a set of clothes we had worn for too many days in a row. It was too dark and too dreary relative to who we are today. Since V4, we had quite a number of portfolio pieces to celebrate and lots and lots of news that has happened through the years. Redoing your own website, especially when that’s what you do, is never an easy task. In our company we have high expectations because of the different things we have learned to apply for our partners...
Dell ITEN Suite – Launches at Dell World 2011
Oct 17 2011
This past week the Dell ITEN application became a family, a software and web suite of premium hosted content for the Dell IT Executive Network. What is the Dell ITEN suite? Here’s a snippet that is in the description of the mobile apps:
The Dell IT Executive Network (ITEN) application puts in one place the greatest content in the world for IT Executives.
The Dell ITEN application is designed to provide access to a rich content selection using a simple, easy to use format...
RD2 Launches Emirates Team New Zealand Blog!!
Oct 3 2011
The sport of Sailing in New Zealand is very serious business. Emirates Team New Zealand is an all out business that requires nearly 100 men and women to make racing on the water a thing of passion and beauty. But it’s not all beauty, it’s a lot of work in a competitive world of racing.
The Boss of Emirates Team New Zealand, Grant Dalton, is hard as nails. He’s a real tough guy who has won three Round the World Yacht races. In his spare time Grant does the Iron Man...
Arthur W. Page Society Website Launch
Sep 20 2011
Some adages will always remain true… If you’re going to talk the “Talk,” you have to walk the “Walk.” For the Arthur W. Page Society, an elite group of only the best and most prestigious C-Level Marketing and Corporate Communications executives, they know this all too well. In today’s multimedia, information-devouring age, your online presence needs to be a constant stream of timely, valuable data for its users in order for it be worthwhile and effective. When the Arthur W...
Dell Events Social Website Launch
Aug 30 2011
Recently we quietly rolled out a new website for Dell that works harder to keep Dell employees and consumers more up to speed on Dell Events that are happening anywhere in the world. With Dell’s representation in so many countries across its business units, there’s always something going on.
The new Dell Events website was designed to create a central repository and user view for all Dell Events. Like almost every website we design for Dell, this website has a Dell branded look and feel that is deeply social in nature...
Dell OEM 2.0
Jun 16 2011
It’s been a year since the launch of the Dell OEM Blog and this year the theme was simple, minimal, brand. Given that we had an opportunity to see how users were consuming content on this website we were able to look at ways to optimize the user experience based on heat maps and general user patterns. This new launch now reflects the new look and feel which, again, was built entirely in WordPress...
Lotus F1 on Dell.com
Jun 2 2011
This is a lot of impressions. Dell has the Team Lotus F1 page referenced on the Dell home page. This has been an exciting launch! Next up on blog.rd2inc.com … how to go from zero to 200mph on building an F1 community website in four weeks…
