Android Ice Cream Sandwich UI Study: Don’t let your users melt away.

Nov 10 2011
Android Ice Cream Sandwich UI Study: Don’t let your users melt away.
The Set Up

Google’s new operating system, code named Ice Cream Sandwich (ICS) promises to do many things in the realm of application development. Developers are rejoicing at the ability to develop one application that will work on both tablets and smart phones. Users can’t wait for the boost in phone performance and sleek new interface features. Electronics manufacturers and Cellular service providers are waiting with baited breath to finally be able to support an operating system that has a defined and scheduled release pattern...

RD2 Version 5

Nov 9 2011

Eight years ago we launched our first website. Now, we’ve finally released our latest website that we internally call “V5.” We never really have hated any of the websites we’ve had as a company, but our last one was like a set of clothes we had worn for too many days in a row. It was too dark and too dreary relative to who we are today. Since V4, we had quite a number of portfolio pieces to celebrate and lots and lots of news that has happened through the years. Redoing your own website, especially when that’s what you do, is never an easy task. In our company we have high expectations because of the different things we have learned to apply for our partners...

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Arigatou Gozaimasu!

Nov 3 2011
RD2 wins North Texas Business for Culture and the Arts 2011 Obelisk Award

RD2 is no stranger to producing innovative tools that exceed the wildest client expectations. We are also no stranger to receiving overwhelming praise (and even the occasional squeal of glee) from our clients. Yet we were shocked, flattered, and even dumbstruck when we found out that the Asian Film Festival of Dallas had nominated us for the North Texas Business for Culture and the Arts (NTBCA) Obelisk Award, celebrating and honoring businesses and business leaders in North Texas whose support makes a significant impact on the region’s arts and cultural growth...

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Candy and Cackles: SWA Launches Halloween Theme on BlogSouthwest.com

Oct 28 2011

We love to have fun. And we love that Southwest Airlines loves to have fun, too. Part of our latest blog design (v3) for Nuts About Southwest was adding the ability to create night and day themes for holidays and special occasions. Happily, SWA has really pushed us to make sure we capitalize on that, and as of today, you can now see our “spook-tacular” Halloween theme. If you can stay up past sunset (6:40pm) you can witness two great pieces of ingenuity at work. The first being the custom script that we created to calculate the exact moment that sundown occurs over Love Field (every day of the year, year round) and the second being the illuminating and bewitching night theme...

Rishi Dave On RD2

Oct 18 2011

It’s humbling to work with smart people like Rishi Dave. He’s seriously one of the smartest people I know. Rishi is a hard driver and a tremendous partner of RD2. He’s been our counterpart on many successful Dell initiatives. Rishi is the Executive Director of Online Marketing at Dell. He’s has degrees in Chemical Engineering and Economics with Honors at Stanford University. Rishi also holds an MBA in Marketing from Wharton School. Sheesh!!

Just last week I had the chance to catch a few seconds of Rishi on camera to get his feedback on working with RD2 during the Dell World Conference in Austin, Texas.

Rishi also is an avid runner and cyclist...

Dell ITEN Suite – Launches at Dell World 2011

Oct 17 2011
Dell-ITEN-2011-670 post card

This past week the Dell ITEN application became a family, a software and web suite of premium hosted content for the Dell IT Executive Network. What is the Dell ITEN suite? Here’s a snippet that is in the description of the mobile apps:

The Dell IT Executive Network (ITEN) application puts in one place the greatest content in the world for IT Executives.

The Dell ITEN application is designed to provide access to a rich content selection using a simple, easy to use format...

RD2 Launches Emirates Team New Zealand Blog!!

Oct 3 2011
ETNZ_postcard-670

The sport of Sailing in New Zealand is very serious business. Emirates Team New Zealand is an all out business that requires nearly 100 men and women to make racing on the water a thing of passion and beauty. But it’s not all beauty, it’s a lot of work in a competitive world of racing.

The Boss of Emirates Team New Zealand, Grant Dalton, is hard as nails. He’s a real tough guy who has won three Round the World Yacht races. In his spare time Grant does the Iron Man...

Arthur W. Page Society Website Launch

Sep 20 2011
Arthur W. Page Society Launch

Some adages will always remain true… If you’re going to talk the “Talk,” you have to walk the “Walk.” For the Arthur W. Page Society, an elite group of only the best and most prestigious C-Level Marketing and Corporate Communications executives, they know this all too well. In today’s multimedia, information-devouring age, your online presence needs to be a constant stream of timely, valuable data for its users in order for it be worthwhile and effective. When the Arthur W...

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