Dumbo Feather Launch!

Aug 5 2013

There’s this place in Melbourne called the White House. It’s the home of Small Giants. A special company with a passion for making a difference. But that’s not something you can get from this simple post. Lot’s of people say they want to make a difference. But I’ve had the privilege of meeting and working very closely with Danny, Berry, Brendan, David, and the team at Small Giants. These folks are a class act. And they are indeed making a GIANT difference.

On the property you can smell the energy...

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Ford Canada Blog: 9 Artists, 4 Weeks, 2 Subways, 1 Fiesta

May 13 2013

Ford Canada, Sonic Boom, and RD2 have joined forces once again for a new and exciting promotional campaign highlighting the launch of the 2014 Ford Fiesta. Simply called, “24 hours of Fiesta,” nine local artists will be taking over two Montreal Metro subway stations for four weeks and display their own original artwork inspired by the 2014 Ford Fiesta, which will then change rotate every 72 hours...

Ford Canada Blog: Going Wild with the 2013 Escape

May 10 2013

Looking to use of the Ford Blue blog as a destination URL for their advertising and promotional campaigns, RD2 was tasked with creating a branded page that was in sync with the recently launched “Going Wild” campaign for the 2013 Escape. Luckily for us, there was more than enough good content to work with. Centered around the unlikely pairing of a rugged outdoorsman and his “over bear-ing” companion, Bear E...

Launch: Naked Pizza reveals all

Feb 27 2013

Pizza. That magical pie that has all four food groups in it. Pizza. That wonderful, round, savory food – perfect at childhood slumber parties or for pulling all-nighters in College. Pizza. Hot or Cold, it doesn’t matter.

I guess they are out there, but I have yet to find anyone who does not appreciate the beauty that is pizza. Even some of the pickiest eaters I know hold pizza in high regard...

Launch: Maxava maximizes availability with a new responsive website design

Feb 26 2013

Maxava is a company that is based on responsiveness. Their products help companies react with agility, “when every second counts for high availability.” The case studies of Maxava tell amazing stories about the challenges companies face today in the world of high available data.

When Maxava approached RD2 to help them update their website, we knew their next website had to be accessible to as many people as possible – it had to be responsive. Given the complex nature of their business however, crafting a new responsive website design involved a substantial UX effort to make sure that all content that was accessible on the desktop was also accessible on any device...

Launch: RD2 crafts a new responsive website design for The Funding Network, Australia.

Feb 18 2013

RD2 just crafted and launched a new responsive website design for Australian addition to The Funding Network. The Funding Network is a UK based non-profit that takes a unique approach to raising funds for other non-profits…LIVE crowd funding. Having had great success in the UK, the Australian branch is one of several offshoots meant to expand their ecosystem of giving.

With initial setup and funding still in it’s infancy, the Australian arm contacted RD2 to help quickly establish their online presence in a way that was in-line with their published promotional materials, and that would help build buzz about new projects...

Emirates Team New Zealand Hoists the Main Sail

Oct 30 2012

Lots of companies have a blog. Lots of companies think they have a lot to say. Once they have one in place it isn’t always utilized effectively or the content is not as meaningful as it needs to be. So, it is great when a company really embraces their inner writer and publishes posts daily, if not multiple times a day with rich and meaningful content. Such is the case with Emirates Team New Zealand and their blog.

A Solid Home Base

With the America’s Cup World Series recently wrapping up and the ETNZ Team taking fourth overall, there was reason for celebration, fanfare, and spreading the news. So much so that we had to revisit how we were treating the homepage of the blog. Prior to the update we simply had the latest blog post at the top of the page...

Ford Canada Blog Phase 2: Going Further

Oct 29 2012
Ford Canada Blog Phase 2: Going Further

Looking to create a central hub for the entire country, Ford Canada engaged RD2 and Sonic Boom to help craft a unique and beautiful vehicle for delivering content and spreading conversation around the Brand to the audience...