Brian Lusk was a pioneer. He was at the epicenter of BlogSouthwest. In the beginning there was no strategic blueprint yet to follow. It was all about the bravery of a brand, Southwest Airlines, revealing its soul for the world to see.
With Brian in the middle of it, the strategy just worked out. And the rest made history.
Never before did I think we’d be writing about a guy like Brian this way...
When you’re Southwest Airlines and you’re running one of the most recognized and awarded corporate blogs, you take your website performance and updates seriously. As the main portal for news and culture, Southwest wanted to make sure their users were getting the best experience from their website...
You don’t have to look very hard to see all the love that comes from Southwest Airlines. From free bag check-ins for their Customers, to their work in the community, to their great Employee recognition programs, they are a company that always focuses on recognizing it’s Employees and it’s Customers as the invaluable assets that makes them a success...
As usual, Southwest Airlines is sharing their holiday spirit on Nuts about Southwest. This time for St. Patrick’s Day! While you’re checking out the blog theme, read some of their St. Patty’s Day posts.
Happy St. Patrick’s Day, everyone!
We love to have fun. And we love that Southwest Airlines loves to have fun, too. Part of our latest blog design (v3) for Nuts About Southwest was adding the ability to create night and day themes for holidays and special occasions. Happily, SWA has really pushed us to make sure we capitalize on that, and as of today, you can now see our “spook-tacular” Halloween theme. If you can stay up past sunset (6:40pm) you can witness two great pieces of ingenuity at work. The first being the custom script that we created to calculate the exact moment that sundown occurs over Love Field (every day of the year, year round) and the second being the illuminating and bewitching night theme...
Five years ago we launched the first version of Nuts About Southwest. It was simple and straight forward. A blog where Southwest Airlines could share their stories and culture. A way to more deeply connect the Southwest Airlines brand with Customers by exposing how Southwest Airlines ticks. We knew this was a very special launch in that Southwest Airlines was taking a tremendous step forward at a time when companies were not yet completely taking the risk of jumping into the social space...
Given that Southwest Airlines’ blog, Nuts About Southwest has won “Best Corporate Blog” by PRNews Platinum PR Awards three years straight, it didn’t come as a big surprise when we learned that this year they were inducted into the PR News “...
